Damien Lefebvre,
eVP North America,
Montreal

Faces Of Innovation

STREAMS OF INNOVATION

There are two streams of innovation that are guiding a lot of what we do at Valtech. One stream is interfaces, or rather the lack of them. Current interfaces are frustrating to deal with and there is too much room for user error. Soon, interfaces will no longer be necessary to mediate the engagement between machines and humans. Does this sound as though it is far off in the future? It isn’t. This is a rapid transition that will reconfigure not just retail but human experience. We already see this happening with popular voice-activated AI like Alexa and Google Home. The use of sensors further eliminates the need for interfaces.

This innovation is, in turn, transforming how we and our clients approach UX and product design. The other innovation stream involves AR/VR, which eliminates the need for a vast amount of retail space. Customers can put on a headset to view and interact with a full range of large, life-sized products. VR satisfies the needs of both retailers and customers. This innovation is practical, exciting, and even entertaining.